Nathalie Martineau

Marketing Manager
Nathalie Martineau is Marketing Manager at InformaIT. She writes about proofreading, artwork verification, and the regulations that keep teams across pharma, medical devices, FMCG, and medical marketing paying close attention — whether they're navigating EU rules or US FDA requirements. When she isn't following the latest labeling update, she's helping tell the story behind Content Compare.
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Nathalie Martineau

MoCRA Changed What FDA Can Do With Cosmetics Labels

MoCRA gave FDA recall authority over cosmetics for the first time in 80+ years. Most brands adapted to registration — fewer adapted their label verification.
September 15, 2026
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7 min

The MLR Delay Nobody Budgets For — But Every Pharma Marketing Team Absorbs

Some MLR review time is unavoidable. A significant portion isn't review time at all — it's version confusion, and that part is avoidable.
September 10, 2026
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5 min

Why FMCG Brands Keep Missing Launch Dates — And Why It's Not the Supply Chain's Fault

Marketing blames procurement. Supply chain blames suppliers. The real driver of FMCG launch delays is a labeling error caught at the proof stage.
September 8, 2026
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6 min

21 CFR Part 11: The Compliance Assumptions Pharma Teams Make That FDA Keeps Challenging

Most 21 CFR Part 11 findings aren't deliberate non-compliance — they're specific, recurring assumptions about the regulation that don't hold up at inspection.
September 3, 2026
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4 min

Promotional Review Has a Version Problem Nobody Is Fixing

Three reviewers approved a campaign. None of them saw the same version. Why MLR platforms haven't solved the version confusion problem in promotional review.
August 19, 2026
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5 min

The IFU Error That Started With One Character — And Ended With a Recall

A routine IFU revision, compared against the wrong baseline, missed a single character. Why delta reviews miss the changes that matter most.
August 11, 2026
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6 min

FMCG Label Recalls: The Patterns in the Data That Brands Keep Ignoring

FMCG recalls aren't random — the data shows structural patterns behind allergen labeling failures, and where most brands' review process is still exposed.
August 4, 2026
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5 min

The FMCG Multilingual Packaging Error Nobody Catches Until It's Already Printed

Three languages, three clean sign-offs, one allergen highlighted wrong. Why FMCG label review misses errors that only appear when versions are compared.
July 28, 2026
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6 min

Inspection-Ready: How Pharma QA Teams Cut Regulatory Inspection Prep Time

Why regulatory inspection preparation takes days for most pharma QA teams — and how a documented, audit-trail-driven review process turns it into hours.
July 16, 2026
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4 min

What EU MDR Actually Means for Your Device Label — And What Teams Keep Missing

Discover the critical labeling changes under EU MDR that medical device teams often overlook, ensuring compliance and avoiding costly audit findings.
July 2, 2026
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4 min

Why Pharma Artwork Errors Happen at the End of the Process, Not the Beginning

Discover why most pharmaceutical labeling errors occur late in the process and how automated checks can enhance accuracy before products reach patients.
June 29, 2026
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5 min

5 Warning Signs Your Pharma Review Process Is Creating Risk, Not Reducing It

Discover five critical warning signs that your pharma review process may be increasing risk instead of mitigating it, and learn how to improve compliance.
June 25, 2026
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5 min

Content Compare Onboarding: From Signed to Live — What to Actually Expect

No implementation project. Content Compare onboarding covers IQ, live training, and Hypercare support — browser-based and built for regulated teams from day one
June 9, 2026
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5 min

Looking for an InformaIT Alternative? Here Is What to Consider

Evaluating InformaIT alternatives? An honest comparison of Content Compare, GlobalVision Verify, and Schlafender Hase TVT — and what to ask before you decide.
May 21, 2026
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8 min

The Last-Minute Label Change: A Story Every Pharma Packaging Team Has Lived

Explore how last-minute changes in pharmaceutical labeling can lead to costly errors and the importance of automated comparisons in ensuring accuracy.
May 19, 2026
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4 min

Why Teams Switch To Content Compare – and Why They Stay

From false positives to inflexible licensing, here are the real reasons regulated industry teams make the switch to Content Compare.
May 12, 2026
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7 min

EU MDR Is No Longer Coming, It's Here. Is Your Device Labeling Ready?

Ensure your device labeling complies with EU MDR requirements before the May 2026 deadline to avoid costly non-conformities and market delays.
April 2, 2026
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4 min

Medical Device Marketing in 2026: Why Compliance Is the Competitive Edge

Discover how integrating compliance into medical device marketing strategies can enhance speed and efficiency, turning it into a competitive advantage.
March 26, 2026
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4 min

The MLR Bottleneck Nobody Talks About — And Why It Keeps Happening

Discover why version control, not reviewer bandwidth, is the real bottleneck in MLR reviews and how re-engineering processes can dramatically improve timelines.
March 18, 2026
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3 min

InformaIT Achieves ISO 27001 Certification

InformaIT earns ISO 27001 certification, emphasizing robust information security and compliance for regulated industries.
February 6, 2026
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3 min

3 Myths About Proofreading Software – and the Truth Behind Them

Discover the truth behind common myths about proofreading software and learn how modern tools enhance accuracy, speed, and compliance in pharma labeling.
December 16, 2025
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5 min

Streamlining Compliance: Upcoming Integration with Veeva Vault PromoMats

InformaIT integrates with Veeva Vault PromoMats to streamline pharmaceutical marketing compliance, accelerating approvals and enhancing accuracy.
May 8, 2025
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3 min

Regulatory Workflow Optimization: 5 Ways to Improve Efficiency 2026

Improve efficiency in regulatory reviews by automating tasks, centralizing document management, and ensuring compliance to meet deadlines and reduce errors.
December 3, 2024
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7 min

InformaIT and Veeva Systems Partner to Optimize Life Sciences Compliance

InformaIT partners with Veeva Systems to enhance compliance and efficiency in life sciences through streamlined content review and approval processes.
November 19, 2024
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2 min

InformaIT’s Role in Shaping the Future of Regulated Industries

Discover how InformaIT is revolutionizing regulated industries with advanced automation, precision, and compliance, enabling regulated businesses to thrive.
November 11, 2024
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6 min

Scaling Your Business with Automated Quality Control

Discover how automated quality control enables businesses in regulated industries to scale efficiently, maintain compliance, and ensure high quality standards.
October 17, 2024
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7 min

AI in Regulated Industries: Where It Helps, Where It Needs Control and Where Evidence Still Matters

AI has clear potential in regulated industries, but regulatory teams still need traceability, validation and evidence-based proofing.
October 14, 2024
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6 min

5 Common Errors in Content Approval Processes (And How to Avoid Them)

Avoid common content approval errors in regulated industries with our expert tips and automated solutions for compliance, accuracy, and efficiency.
August 10, 2024
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5 min

New CTO Mathias Kristoffersson Joins InformaIT!

Meet Mathias Kristoffersson, InformaIT's new CTO, bringing over 20 years of software engineering experience.
July 26, 2024
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4 min

ESKOWorld 2024 Recap: Innovations & Connections

Discover the highlights of ESKOWorld 2024, showcasing innovative solutions in content management and automated proofreading.
July 11, 2024
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4 min

2024 ISPE Europe Annual Conference

We attended the 2024 ISPE Europe Annual Conference, where we discussed the latest innovations and shared challenges in the pharmaceutical industry.
April 22, 2024
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2 min

Welcoming Andy Josefsson: Our New Senior Customer Success Manager

We are welcoming our newest team member, Andy Josefsson, to InformaIT. Read more here on what he will contribute to the organization.
March 7, 2024
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1 min

InformaIT welcomes Jimmy Bäckström as new CEO

InformaIT is pleased to announce the appointment of Jimmy Bäckström, who is taking over as CEO, a role previously held by Mats Svensson.
March 1, 2024
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2 min