More markets, no shelf surprises

FMCG label & artwork verification

trusted by
the stakes

The label error you can't afford

Undeclared allergens are the leading cause of food recalls globally — not because teams don't know the rules, but because multilingual, multi-SKU review processes have structural blind spots. These are the errors that reach the shelf.

01
THE PROBLEM

"Every language version was reviewed. The allergen wasn't highlighted in all of them."

Each language version is reviewed independently — allergen compliance checked in isolation, not against the other versions. An allergen correctly declared in English can be missing its required highlight in French or absent entirely in German.

the fix

Allergen compliance verified across every market version, every time.

Cross-version allergen verification — declaration text and required highlighting checked consistently across every language version.
Character-level ingredient list comparison — compound ingredient allergens and INCI names verified against the approved formulation.
One deviation report across all versions— inconsistencies between language versions surfaced in a single output.
02
THE PROBLEM

"The change was made to the master. Not every variant reflects it."

A formulation change, a regulatory update, a nutritional revision — each needs to propagate correctly across every affected SKU and every market version. Manual tracking of which variants have been updated, and which haven't, is where things fall through.

the fix

One change, confirmed across every variant.

Multi-SKU master comparison — every variant compared against the approved master after each change cycle.
Barcode and label text in one pass — EAN/GS1 barcodes verified against the approved GTIN alongside label content.
Concurrent licensing — as many reviewers working simultaneously as the project requires. No named-seat bottleneck.
03
THE PROBLEM

"The label error was caught at proof. Three weeks before launch."

A label error caught at proof stage isn't just a quality event — it's a project event. Revision cycle, new artwork, new approval, new proof: weeks added to a launch timeline that was already tight.

the fix

Label errors caught before they become launch delays.

Pre-proof comparison — the error that would trigger a revision cycle is caught earlier.
Hard copy comparison— physical proof verified against the approved digital master at the print stage.
Faster sign-off — structured deviation report replaces manual annotation. Reviewers know exactly what to check.
There's a better way

Ready to launch without the panic? Meet Content Compare.

Industry workflow

Where Content Compare fits in the FMCG workflow

FMCG and CPG packaging combines high SKU volumes, tight launch timelines, brand accuracy requirements, and growing regulatory obligations around allergens and nutritional claims. Content Compare scales across the full portfolio without adding headcount.
01 Marketing, legal, and regulatory issue the approved copy

Claims, allergen statements, nutritional information, ingredients, brand guidelines. The approved source comes together from multiple teams, and every artwork version is verified against it.

02 Design agencies produce artwork across all variants

Pack sizes, market variants, retailer-specific formats, seasonal editions. The volume adds up quickly, and checking each one manually against the approved copy is where errors creep in.

03 Text verification — claims, allergens, nutritional data

Every text element across every variant is compared against the approved source. Allergen statements, nutritional tables, promotional claims, ingredients lists, regulatory copy. All language versions in the same session.

04Brand and graphic accuracy check

Logo placement, color accuracy, image integrity and visual consistency across all SKUs and retailer adaptations are verified pixel by pixel. Brand drift that looks fine on a monitor shows up clearly here.

05Barcode grading and retailer compliance

Every barcode is graded to full ISO/IEC standards, including dimensional validation. GS1 compliance is confirmed, and the grading data your print suppliers and trading partners need is generated in the same session as everything else.

06Review and sign-off

Every change against the approved master is surfaced — INN spelling, dosage strength, storage temperatures. Nothing slips between versions.

07 Print verification

Printed samples or press proofs are scanned and compared against the approved artwork from wherever your teams are. No sample shipping, no waiting. Just a scan and a result.

08 Signed report and release to print

All inspection results in a single signed report. A complete, defensible record of the verification process and one less thing to worry about before the production run starts.

1 / 2
Steps
Customer stories

Listen to our customers

Real teams, real deadlines, real compliance stakes. Here's how Content Compare fits into their process.

"A reliable and professional partner we can rely on"

"We have been collaborating with InformaIT for over ten years. The cooperation has consistently been smooth and effective, from software development through to post-go-live support. Having a dedicated point of contact has undoubtedly contributed to efficient, clear, and prompt communication. InformaIT is a reliable and professional partner we can confidently rely on."
Global pharmaceutical manufacturer, 10+ year customer

"Content Compare has made a real difference"

"Content Compare has made our audit preparation considerably more straightforward. The evidence is already there with each release, so we're not searching for it after the fact. The review queue gives us a clear, reliable picture of what has actually changed, and that consistency has made a real difference to how our team works."
European Regulatory Affairs Lead
DOES it read right?

Meet Text Compare

Text Compare checks every text change against the source and flags every deviation it finds, across any language, format, or script. It identifies exactly what changed, what was added, and what was removed.
No manual reading. No missed changes. Just a clear, actionable deviation list that makes sign-off faster and fully auditable.
Does it look right?

Meet Graphic Compare

Graphic Compare performs a pixel-by-pixel analysis of your artwork files, detecting color shifts, layout drifts, image replacements, and any visual change that is invisible to the naked eye. It works across PDF, Illustrator, and tons of other file formats – so no version slips through unchecked.
Every deviation is presented side by side, making visual review fast, precise, and ready for sign-off.
Did it print right?

Meet Hard Copy Compare

Hard Copy Compare bridges the gap between digital approval and physical print. A scanned sample is automatically aligned and compared against the approved digital file, delivering a precise deviation report without the need for manual inspection.
It works with any standard scanner, requires no proprietary hardware, and produces a fully signed, auditable report for complete traceability.
DOES IT SCAN RIGHT?

Meet Braille & Barcode

Every barcode on your artwork is decoded, measured, and graded to full ISO/IEC standard, giving you everything you need to confirm it will scan correctly in the field. Braille elements are read and verified against the approved copy, ensuring nothing has been altered or omitted across versions.
Both run within the same comparison session and are captured in the final signed report – no separate tools, no extra steps.
compliance and security

Built for regulated industries, from the ground up

BUILT FOR YOUR INDUSTRY

Wherever a detail can't slip, we check it

FAQ

FMCG artwork verification

Common questions from FMCG and consumer goods teams.

How does Content Compare help FMCG and consumer goods teams?
Content Compare helps FMCG teams verify allergen statements, ingredient lists, and artwork against the approved master across many SKUs and markets. This lets brands launch into more markets faster without errors slipping through.
Can Content Compare check allergen and ingredient information?
Yes. Content Compare verifies allergen statements and ingredient lists against the approved source, flagging any change. Because accuracy here carries legal and safety weight, automated checking reduces the risk of a costly labeling error.
Does Content Compare handle multi-language and multi-market packaging?
Yes. Content Compare checks multi-language and multi-market artwork, including more than 120 languages and right-to-left scripts. This makes it suited to consumer brands rolling out the same product across different regions.
How does Content Compare help speed up FMCG launches?
Content Compare verifies each artwork version against the master automatically, catching errors early and reducing review time. This helps brands bring products to more markets faster without adding headcount to the review process.
Can Content Compare verify barcodes on consumer packaging?
Yes. Content Compare reads and grades the barcodes on consumer packaging against the ANSI/ISO scale, confirming they will scan correctly at retail. It checks the decoded value and quality measurements for every code.

Download leaflet

Fill in the form to download a PDF for the leaflet.

Download your leaflet

Fill in the form to download a PDF for the leaflet.

You're all set! Your leaflet is ready to download.
Download leaflet

Something went wrong

Fill in the form to download a PDF for the leaflet.

Oops! Something went wrong while submitting the form.